1B: "How do your products represent social groups or issues?"
In order to answer this question, I have created a radio interview. My sister plays the role of the interviewer while i was a producer for our music video.
AGE Another important aspect of social groups in the media is age. All of the characters present in our music video are between the ages of 16 and 20. As you can see, this is not a very large age range. This may be an issue as older fans could feel like they're not being noticed appreciated or represented enough or correctly. Our Target audience:
USES AND GRATIFICATIONS
The uses and gratifications theory is a theory that discusses the ways in which an audience view a media text and what they intend to take away from it.
I would argue that our fans/audience would mainly use our video as a means of diversion and personal relationships.
They could use the band members as a substitute for companionship, as well as imagining themselves in the female protagonists place. They could also use the video in order to feel represented and 'less alone' particularly if they have experienced a breakup or gone through difficult times, as represented by the narrative: which features a male and female character fighting and a male character (lead singer) appearing to go crazy and run away from his problems.
Here is the script that i created for us to follow. I tried to include some theories/theorists into this question as much as possible.
How do the elements of your production work together to create a sense of "branding"?
In order to answer this question, I created a PowerPoint. I uploaded it to Slide-share so that i could embed it into this blog post.
Evaluation question 2 from Bronwen Vaughan ADVERT This is an 'advert' that I created to promote the digipak. This advert would appear in magazines, on social media and on posters. Advertisement is a key factor in attracting an audience. This advert also helps really cement the distinctive branding of the band and new album and helps all elements such as digipak, website and social media to further tie together.
This video is of me acting as someone working for a magazine who has created this advert for the magazine. I talk a little bit more about branding.
Here is the script I wrote for the video, which i added some images to, which will hopefully help to explain the points made.
